The use of communication doesn't only relate to the mass communication. Communication technology in general concerns also interpersonal communication with corrective devices like hearing aids, eyeglasses, or synthetic larynxes. Other devices like information processing machines don't have mass audience but they affect audience.
People in nowadays face many channels of information. So the increasing amount and diversity of information result to the information over load. The affect of technology touches some structural units of society.
The use of modern technology has an influence on the government responsiveness to the American people. It has allowed military and political leaders for miles away to be directly involved in crisis decisions.
Modern technology helps in the control and monitor of the machines and techniques necessaries for production. It provides for faster production with a higher level of standardization at greater initial cost. The communication system provides a more efficient accounting network for complexes distribution of products. Advertising has an importance role in the consumption. Now modern industrialized economy is more dependent on communication technology.
Nowadays family got various equipments enable them to participate in the communication effort. The increasing amount of devices and opportunity to communicate make anyone in a family to receive information of his choice. But the danger is because all technology has good and bad effects, so does communication.
Source:
Getting The Message, the Technology of Communication
By J. Barry Du Vall, George R. Maughan jr, and Ernest G. Berger
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